Growth Marketer (Performance + Content)

CareerMust is seeking a hands-on Growth Marketer to drive user acquisition for our AI-powered recruitment platform. In this role, you will be responsible for executing performance marketing strategies, creating engaging content, and optimizing landing pages to attract and convert recruiters. If you are passionate about leveraging data-driven marketing techniques to foster growth, we want to hear from you!

Key Responsibilities

• Plan and execute paid campaigns on Facebook Ads Manager and Google Ads to drive user acquisition.
• Create high-converting ad creatives using Canva and other design tools.
• Manage and grow LinkedIn content for both the founder and company page to enhance brand visibility.
• Build and optimize landing pages specifically designed for recruiter acquisition.
• Run A/B tests on ad creatives, messaging, and funnels to improve campaign performance.
• Track key performance indicators (CPL, CTR, CAC) and optimize marketing strategies accordingly.
• Collaborate with the Business Development team to align marketing campaigns with outreach messaging.
• Analyze market trends and competitor strategies to identify opportunities for growth.
• Develop and maintain a content calendar to ensure consistent messaging across platforms.
• Report on campaign performance and provide actionable insights to improve future initiatives.

Required Skills

• 2–4 years of experience in performance marketing, particularly in digital channels.
• Hands-on experience with Meta Ads and Google Ads, including campaign management.
• Strong copywriting skills for creating compelling ads and landing pages.
• Basic design skills using tools like Canva or similar graphic design software.
• Experience working in startups or fast-paced environments, demonstrating adaptability.
• Proficient in data analysis and performance tracking to inform marketing decisions.
• Excellent communication skills, both written and verbal, for effective collaboration.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Familiarity with SEO principles and best practices for content optimization.
• Demonstrated experience in a similar role with measurable outcomes.

Nice to Have

• Experience in SaaS, HR tech, or job platforms, enhancing industry knowledge.
• Understanding of marketing funnels and conversion optimization strategies.
• Familiarity with email marketing tools and strategies for lead nurturing.
• Prior exposure to high-growth environments in Information Technology.
• Experience improving processes and implementing automation.
• Knowledge of modern collaboration and project management practices.